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About Us

About Us

JOY Quality was founded in 2016 with a deep love and desire to offer garments that women would recognize for their uniqueness and quality. The brand is entirely focused on sustainability, from animal welfare and environmental care to the fact that, with proper maintenance, a single piece can last forever and be passed down from generation to generation.

Enjoy in Joy Kvalitet

Our meticulous approach to brand promotion and drive to build firm, long-term relationships with business partners and clients has resulted in many successful collaborations with leading national and international influencers and models such as Tamara Kalinic, Tatiana Mariposa, Sofija Milosevic, Hana Hadziavdagic, Anastasija Djuric, Mina Milutinovic and many others. Also, we are proud to be supported by many national and world class fashion and show business icons, not only in terms of promotion, but with the aim of developing and nurturing true values of our company in their society.

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Fur care

JOY garments are luxurious, made of top quality fur. Tailored using certified, only high end materials. Given proper care, JOY garment will maintain its appeal for...

Explore the Universe of JOY

JOY Quality was founded in 2016. with a lot of love and a desire to find clothing items on the market that would be recognized by women for their uniqueness....

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We partner with master artisans who use only the finest materials, including premium fur, cashmere, and other luxurious fabrics. Our commitment to sustainability and integrity is at the core of everything we do

- Founders

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